Back to Work

As tradition goes, Fashion Week ended with the Ralph Lauren Spring 2010 Runway Show. In an ode to work wear, Ralph Lauren transformed the runway into a 1940's prairie. Take a front row seat... watch the video, discover the looks, explore the trends and go behind the scenes at the show.



“I believe in the resilient spirit of America. Hard times seem to sharpen our capacity for idealism and our optimism that tomorrow will be a better day. I am inspired by the character of the worker, the farmer, the pioneer women of the prairies living authentically through challenging times. I have always admired the honesty of their work wear – the weathered jean, the sturdy overall, the jean jacket, the faded blue work shirt, the naïve print of a floral dress. I sense that same spirit and resourcefulness in the world today. It has inspired my Spring 2010 Collection, a reinterpretation of the purity of a timeless grace for a new today.”
--Ralph Lauren